Welcome to GenTrust Law Group!
Built on Relationships. Rooted in Values. Connecting Generations.
How we came to be
The story of GenTrust Law Group
In July 2024, Alles Law and Strategic Counsel Law Group, L.C. merged. This joining of forces is now GenTrust Law Group. Our new name represents a significant evolution for our companies, one that aligns more closely with our shared vision, values, and the exceptional service you have come to expect from us.
Why We Rebranded
Reflecting Our Growth.
As we have grown and expanded not only where we do what we do, but also how we intend to continue to pursue avenues that benefit our clients and professional partnerships. The name “GenTrust” captures our commitment to innovation, excellence, and estate planning and settlement services aimed at positively impacting both present and future generations.
Enhancing Clarity and Recognition.
The merger of Alles Law with Strategic Counsel, together with the introduction of a rebrand to GenTrust, reflects more than just a new name and logo. It is a renewed and elevated dedication to serving generations through our commitment to:
- discovering your family priorities,
- building a meaningful plan directly connected to those priorities, and
- delivering on a lifetime plan of care for our clients and their advisors.
After serving tens of thousands of clients, these values embody the only proven formula for success.
Both Alles Law and Strategic Counsel have always known the importance of specializing; that is why both of these firms have focused on estate planning and estate settlement for a collective 40-plus years! This expertise has taught us that great legal work is important, but so is preserving family relationships and connecting generations. Planning with GenTrust can do this.
Embracing Our Values.
This rebranding of Alles Law and merger with Strategic Counsel is more than just a new name and logo. It is about our dedication to personalized, transparent service; our commitment to being a lifetime resource for our clients and their advisors, and our focus on education-based planning. GenTrust Law Group embodies these values.
Preparing for the Future.
The legal landscape is constantly evolving, and so are we. Our new identity positions us better for the future, aligning us to our key goal of connecting the generations, and anchoring us to our partners who are committed to doing the same for the clients we serve.
Where We Started
The history of Alles Law and
Strategic Counsel Law Group
What's New
New Name, Same Commitment.
While our name and appearance have changed, our commitment to providing top-tier estate planning and estate settlement services remains steadfast. We continue to prioritize your needs and deliver the trusted advice and support you have come to expect while working with us.
Updated Logo and Visual Identity.
Our new logo and visual elements symbolize growth, clarity, and stability. They are designed to reflect the professionalism and reliability you expect from us.
A Message from our Founder
Rebranding to GenTrust Law marks an exciting chapter in our journey. This change honors our combined history while looking forward to a future filled with new opportunities. We remain dedicated to providing exceptional legal services and building lasting relationships with our clients to support future generations. Thank you for your continued trust and support."
- Tim Alles, Founder & Managing Partner
Our Approach
Clarity
We take the time to educate you on the right plan for your family.
Collaboration
We sit down to discover your priorities and will create a thoughtful design for your family.
Moving Forward
We encourage clients to take meaningful steps to protect their family with a personalized strategy.
Why We Do What We Do
No matter what happens in life - marriage, having children, health changes, retirement - you take care of your family by planning for yourself first.
Through estate planning and estate settlement, our team offers a simple legal path for clients to feel confident about their decisions.
Take the first step and schedule
your free consultation today.